1) Vlog
While blogs are great, vlogs, or video blogs, are much better. Vlogs offer you a cost-effective platform to establish a unique brand voice and personable image that resonates with your target market. It is inexpensive and easy to shoot a short, off-the-cuff vlog with nothing more than your smartphone or webcam. This authentic approach gives your video content a relatable, personalized quality instead of a super-slick, corporate production.
2) Behind-the-Scenes/Company Culture
Compelling brand storytelling can set your company apart from its competitors, simultaneously motivating employees and captivating prospects. For this reason, one of the best types of video content you can use is a behind-the-scenes video that reveals your company culture. This type of video offers an immersive experience, pulling back the curtain on your company to allow customers to forge a connection with your brand. In essence, a behind-the-scenes video enables you to breathe life into your brand, humanizing it to appeal to viewers on a personal level.
3) Interview/Q&A
Interview videos are ideal for building brand authority as they allow you to align your brand with thought leaders and inspirational figures, help you establish authority with input from respected voices, and give your audience an intimate 1-on-1 experience where someone in your business or market space answers hard-hitting questions.
4) Product Reviews
Product reviews are among the most valuable types of video content, especially for consumers in the consideration phase of the customer journey. These videos work best when you have already established some trust with your audience. By reviewing products, you can answer common questions, dispel doubts, and show viewers the unique benefits that your product offers, which give prospects all the information they need to make purchasing decisions. A product review video can be only 30 seconds long and get the brand message and product benefits across loud and clear—without using a single word.
5) Testimonials
While blogs, presentations, and product reviews are all excellent types of video content, creating video testimonials is a clever way to take each of them to the next level. By putting the spotlight on existing customers, you can show viewers just how happy your brand (and its products and services) makes people. The key factor here is to get real customers. Reach out to your satisfied customer base and create genuine video testimonials. The best way to persuade potential customers to buy in on what you offer is by asking your current customers to convince them.
The best way to capitalize on video content is to integrate it with your other marketing efforts. When done strategically, videos can be used to help increase engagement with your blog posts. As a result, doing so will also improve how readers interact with your content.
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