What Is an SEO Strategy?
An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results, attracting more organic traffic to a website. It involves a variety of techniques, such as keyword research, on-page optimization, technical SEO, and link building.
In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.
Before assessing your SEO strategy, you must understand where your business or brand intends to go in 2024 and beyond.
The business strategy needs to be built into the foundations of your business or marketing plan, so the more you can understand this and ensure your goals are aligned, the better.
Audience insights: Has anything changed about how customers search or buy your product or service?
How well do you know your audience? And how well is this informing your search strategy?
Audience understanding should be foundational to your marketing strategy. When did you last map the customer journey?
Are your audience still turning to a search engine, or are they searching on social? Do they want written content or are they hoping to see audio or video?
Also, are you still considering the right audience, or is there a new audience you could tap into?
Tools: When did you last review what you are using?
We all build habits, and it’s no different with our tools. We go in and use the same reports that we always use. But is there more to the tools you have that you aren’t benefitting from?
Or, are there new tools that might add to your capability, speed up processes, or improve the way you tackle your SEO strategy?
Depending on when your annual budget renews, it is worth taking some time to look at what is on the market and the best use of your tool budget.
AI: Have you embraced it?
2023 was the year where AI was the topic of nearly every article, podcast, and event. Have you tested where AI might fit in for you and your business? If not, we would recommend carving out some time in 2024 for this.
We believe AI is a valuable ally for strategy, serving as a data slicer, researcher, or ideation machine. While it’s not a finisher for tasks like content publication or final decision-making, it significantly enhances processes and accelerates delivery.
Keywords: Are they still relevant? What are you missing?
Understanding your audience’s search behavior is crucial for your SEO strategy. It’s not just about optimizing what you think makes sense; you need to ensure it aligns with user intent.
Without this knowledge, you risk failing by either having the wrong content for user intent despite a good position or having both position and content but failing to guide the user to a conversion.
Refining your 2024 SEO game plan
Approach 2024 with confidence by ensuring your SEO strategies are strong. Carefully evaluate what has worked, where there are gaps, changes in your audience, and alignment with your business goals will set you up for success.