As we are moving rapidly through 2022, the social media world is rapidly updating its algorithms. Now is the perfect time to look at new ways to increase your marketing content strategy.
Video content has the highest demand with Instagram reels, tik toks, Facebook stories, etc. Video content is not only for entertainment, it is now a demand for brands and businesses to increase on platforms for consumers. Consumers are now trusting brands that compete, follow trends, track world updates, and are creative. But this is not without strategy.
Many businesses are curious or skeptical of allowing their brand be involved with Tik Tok trends, Instagram dance reels etc. How long will the audience watch the video? What will be remembered? Is the logo big enough? Did they swipe after 2 seconds? As directive as these questions may seem, understanding consumer and audience behavior is crucial and needed when discussing content creation and long-term video marketing.
This study by Oracle suggests that videos can increase the time spent on your webpage by more than 100%. When you include videos in your blog posts, readers will feel more inclined to stop when they reach the video. More often than not, readers will end up engaging with the content by clicking on the video because it stands out in the midst of all text in the blog post.
We’ve discussed the “why”, so now we’ll discuss the "how”. There are a number of ways you can use video content to increase engagement with your blog posts.
#1 Create original video content
Creating original and authentic video content and embedding videos into your blog posts will help increase the overall engagement of your posts.
#2Keep videos under 2 minutes
If you’re looking to use videos to increase engagement with your blog posts, make sure the videos are short and straight to the point.
#3 Host your videos on YouTube
This is because YouTube offers a wide range of SEO and analytics tools that help track engagement.
#4 Host your videos on YouTube
If you already have an existing YouTube channel or a content hub with existing video content, repurposing videos is another excellent way to increase engagement with your blog posts.